A creative evangelistic initiative in Germany is using the setting of the National Automobile Museum — The Loh Collection — as a venue for weekly Christian outreach. Under the name "Cars & Spirit," speakers from the Allianz-Mission, the FeG congregation in Ewersbach, the regional Protestant church, and the Theological Hochschule Ewersbach lead short services every Sunday in the museum's cinema. The programme, launched as a cooperative venture between four Christian organisations and a secular cultural institution, has now expanded its reach through a dedicated YouTube channel.
The concept is straightforward: the stories behind legendary vehicles — of courage, innovation, risk, and hope — become starting points for brief evangelistic talks about faith in Jesus Christ. Organisers describe the museum setting as a "low-threshold" environment where visitors can encounter questions of meaning and faith without the barriers that might keep them from walking into a traditional church building. Between the exhibits and the personal narratives they inspire, moments arise where conversations about purpose and belief happen naturally.
The partnership brings together the Allianz-Mission (the German C&MA mission arm integrated with the Bund FeG), the local FeG and Protestant congregations in Ewersbach, and the Theological Hochschule, alongside the museum itself. This model of context-sensitive evangelism — meeting people in spaces they already choose to occupy — reflects a growing emphasis within the German free church movement on creative, collaborative outreach beyond Sunday services. The newly launched YouTube channel extends the talks to an online audience, making the content accessible well beyond the museum's physical visitors.
(Originally published in German. Summary translated by CC / Connexion.)
Source: Bund Freier evangelischer Gemeinden / Christsein Heute — feg.de
